a. Describe how
the turnaround team may have used Gerard and Teurfs’ transformation skills to
overcome the frustration of employees.
b. Tyco used vignettes to communicate changes in ethical
behavior. Write a vignette that could be
used by Tyco to assist in overcoming the
cultural change barriers that companies like Tyco faced. What international
issues might need to be taken into account in writing these vignettes?
c. Using Ford and Ford’s four types of change conversations,
describe how Tyco would go through the process of communicating change to its
staff.
d. Imagine that you were CEO of Tyco when the former CEO was
still on trial for fraud. You are trying to rebuild the company’s corporate
reputation. Write a script for your
address to the shareholders after 18 months in the position. Pay attention to
the appropriate use of metaphors in your
“change conversation” to this group.
e. What issues emerge in this case in terms of communicating
change with the outside world?
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