Identification of its stakeholder groups and stakeholder management - Identification of its key competitor(s)

 The report should cover the following areas:  - Identification of its stakeholder groups and stakeholder management   - Identification of its key competitor(s)  - An analysis and evaluation of its current strategy( SWOT and PESTEL analysis )  - Recommendations on the above( globalization ,external environment, communication and business ethics)  The report should be up-to-date and referenced in an appropriate way demonstrating that you have consulted a range of decent sources.  The report should follow this format with approximate word allocations:   Introduction Findings Conclusions Recommendations References Appendices (if applicable) Guidelines

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